Princecraft is a Canadian boat manufacturer based in Princeville, Québec, Canada, known for aluminum fishing, pontoon and deck boats, and increasingly electric-powered leisure craft. Since its founding, Princecraft has focused on quality craftsmanship and is now adapting its line to include fully electric propulsion for those seeking silent, low-impact boating.

Here’s a breakdown of what Princecraft is about:

Overview

• Name: Princecraft

• Founded: 1954 (as Aluminum Boats & Canoes by Lionel Baril and brothers Roger & Sarto)

• Headquarters: Princeville, Québec, Canada

• Founders: Lionel Baril, Roger Baril, Sarto Baril

• Funding: Privately held; now under the umbrella of Brunswick Corporation since 2001.

• Mission: Deliver high-quality aluminum boats and evolve into silent, efficient electric leisure vessels, combining craftsmanship with cutting-edge propulsion.

Products

1. Brio Electric Series (Pontoon Models)

   • Released: 2021/2024

   • Type: 17’ to 21’ pontoon boats with electric outboard options

   • Battery: Equipped with Avator electric outboards from Mercury® Marine (20e / 35e) in electric versions.

   • Features: Quiet, smooth electric drive, reduced maintenance, design built around electric propulsion.
     

Technology & Design

Princecraft was among the early adopters of electric outboard propulsion. In 2010, they introduced pontoon and fishing-boat models with Torqeedo electric motors in partnership. For the Brio Electric Series, they integrated Mercury’s Avator outboard electric motors — meaning approved OEM electric drive systems, built for boating. The design ethos remains aluminum hull work-boat-grade with leisure finish, making for robust, reliable electric models.

Sustainability

Traditional gas outboards burn fuel, emit noise and pollution, and create wake disturbances. Princecraft’s electric-option models eliminate tail-pipe emissions, reduce acoustic signatures, and are built around electric propulsion from the ground up (rather than retrofit). They are part of a response to lake-restriction zones and growing demand for silent electric watercraft.

Vision

Princecraft aims to bring the same Canadian craftsmanship and value to the electric-boat market: boats that are not simply “electric” but built for boating enthusiasts seeking silent, clean, low-maintenance experiences on lakes and waterways. With their evolving Brio Electric Series, they signal a transition from traditional aluminum outboard craft toward future-ready electric boating.